Juice Magazine is arguably the very heart and soul of Venice, California. They have been documenting the skate, surf, and music scenes around the world since 1993, and a lot of the town's cool can be easily traced back to Juice. Publisher/Editor/Owner, Terri Craft, and Assistant Editor, Dan Levy, have been bringing everyone the Juice for over 26 years, and now it's time to return the favor.
With the Covid-19 crisis, magazine shipments have been put on hold, which means the Juice lifeblood (money) has also been on hold. With a looming line of credit that must be repaid, there is a very real threat that the magazine would have to shutter without the means to continue publishing. We, as a global and local community of skaters, surfers, musicians, and artists (and those who love them), now need to step up to provide some assistance in order to keep them going. And we will.
A Go Fund Me has been set up for just this purpose, and you may donate HERE to help this excellent- and vital - publication keep on trucking long into the future. All one has to do is glance at the beloved Venice Skatepark currently all filled in with sand to visualize what a (temporary) loss that is, and what the loss of Juice would be. Juice Magazine is pretty much the Bible to so many in the skate world, not only in Venice, but around the world ... Venice just gets to call them our own.
SO many awesome times have originated with Juice ... from skate contests to ragers at the Juice headquarters, from epic art exhibitions like Beyond The Streets to little art shows in local galleries.
From collaborations with the California Locos and Shepard Fairey (and a new print for Juice is coming very soon by Fairey in another effort to fundraise - how cool!) to showcasing the work of local and coming up artists - and bands and writers and everyone who gets and appreciates the Juice vibe - and who doesn't? Lizzo knows ... Blame it on my Juice!
My brother Paul and I have had the true pleasure of covering things for Juice, and are honored to call them our friends ... our Venice family. The Go Fund Me tells the whole story of the Juice origins up to now, as well as all of their accomplishments and credits, which are a great many. They were fundamental in helping to get the Venice Skatepark built, as well as getting the documentary about it made - Made In Venice is crucial viewing for anyone who cares about skating and/or Venice.
I know how hard it is to ask for help for these friends, because I'm a lot like that myself. More than happy to step in and help anyone, but super hard to put yourself out there to let people know that you are in need. That's when you hope that your friends will do it for you ... so here we are.
PLEASE kick in whatever little bit (or massive, some of you bands and pro skaters and artists that have been featured in Juice!) you can, because we want to help keep alive the only skate publication used by the Smithsonian Institute - it's that legit.
And Juice really needs your help NOW. We have already lost so much from this awful virus, don't let it happen to one of the very best things about Venice/the skate/surf/art/music world. I miss being in Venice so much right now, and the Juice family is one of the things I miss the very most. PLEASE let it still be there when I get back. PLEASE let us now have their back.
One more time, you may donate HERE. THANK YOU SO MUCH for helping to bring so many more awesome times to us all! You're awesome too.
LONG LIVE JUICE!
*Photo of Terri Craft by Dan Levy.
*Photo of Dan Levy by Pep Williams.
*Photo of sandy Skatepark by Twistedsifter.com