Help Keep Juice Magazine Alive - Pools, Pipes, And Punk Rock!

Juice Magazine is arguably the very heart and soul of Venice, California. They have been documenting the skate, surf, and music scenes around the world since 1993, and a lot of the town's cool can be easily traced back to Juice. Publisher/Editor/Owner, Terri Craft, and Assistant Editor, Dan Levy, have been bringing everyone the Juice for over 26 years, and now it's time to return the favor.

With the Covid-19 crisis, magazine shipments have been put on hold, which means the Juice lifeblood (money) has also been on hold. With a looming line of credit that must be repaid, there is a very real threat that the magazine would have to shutter without the means to continue publishing. We, as a global and local community of skaters, surfers, musicians, and artists (and those who love them), now need to step up to provide some assistance in order to keep them going. And we will.

A Go Fund Me has been set up for just this purpose, and you may donate HERE to help this excellent-  and vital - publication keep on trucking long into the future. All one has to do is glance at the beloved Venice Skatepark currently all filled in with sand to visualize what a (temporary) loss that is, and what the loss of Juice would be. Juice Magazine is pretty much the Bible to so many in the skate world, not only in Venice, but around the world ... Venice just gets to call them our own.

SO many awesome times have originated with Juice ... from skate contests to ragers at the Juice headquarters, from epic art exhibitions like Beyond The Streets to little art shows in local galleries.

From collaborations with the California Locos and Shepard Fairey (and a new print for Juice is coming very soon by Fairey in another effort to fundraise - how cool!) to showcasing the work of local and coming up artists - and bands and writers and everyone who gets and appreciates the Juice vibe - and who doesn't? Lizzo knows ... Blame it on my Juice!

My brother Paul and I have had the true pleasure of covering things for Juice, and are honored to call them our friends ... our Venice family. The Go Fund Me tells the whole story of the Juice origins up to now, as well as all of their accomplishments and credits, which are a great many. They were fundamental in helping to get the Venice Skatepark built, as well as getting the documentary about it made - Made In Venice is crucial viewing for anyone who cares about skating and/or Venice.

I know how hard it is to ask for help for these friends, because I'm a lot like that myself. More than happy to step in and help anyone, but super hard to put yourself out there to let people know that you are in need. That's when you hope that your friends will do it for you ... so here we are.

PLEASE kick in whatever little bit (or massive, some of you bands and pro skaters and artists that have been featured in Juice!) you can, because we want to help keep alive the only skate publication used by the Smithsonian Institute - it's that legit.

And Juice really needs your help NOW. We have already lost so much from this awful virus, don't let it happen to one of the very best things about Venice/the skate/surf/art/music world. I miss being in Venice so much right now, and the Juice family is one of the things I miss the very most. PLEASE let it still be there when I get back. PLEASE let us now have their back.

One more time, you may donate HERE. THANK YOU SO MUCH for helping to bring so many more awesome times to us all! You're awesome too.

LONG LIVE JUICE!


*Photo of Terri Craft by Dan Levy.
*Photo of Dan Levy by Pep Williams.
*Photo of sandy Skatepark by Twistedsifter.com

Happy Tenth Birthday, Venice Skatepark!

The Venice Skatepark opened on October 3, 2009 (Here's that story), and today celebrates its ten year anniversary! This true diamond in the rough of Venice has become a second home for a new generation of skaters, all looking to carry on the legend of Dogtown and Venice skaters.

There have been too many memories to count, from skate contests to film shoots to Life Rolls On events to just regular weekdays after school giving the kids of Venice and the surrounding areas a place to go to hang out and get good at a sport that is truly one of the things that defines Venice.

There is a great movie about the long road to getting a Skatepark built in Venice, called Made In Venice, and it's a must-see for anyone who cares about either skating or Venice, but preferably both. It lets you know how important Jesse Martinez has been to the Skatepark, and its maintenance, and how Los Angeles really needs to compensate the man properly, and let him do his job. This park is a wonderful GIFT to our community, and we all need to make sure it stays beautiful for many years to come. A skater friend of mine in Minneapolis told me it's the best Skatepark he's ever been to, "Because it's SO beautiful!" - and it really is. There's the ocean right there, and the most famous Boardwalk in the world right over there. It's a treasure.

Happy First Decade, Venice Skatepark! We love you.

*First photo I took today.
 *Second photo is Ray Rae I believe!

Made In Venice Out Now - On The Venice Skatepark's 8th Birthday!

On Tuesday, I was standing on the street corner talking to a former neighbor when a car drove by and someone yelled, "Nice hat!" I was wearing my Made In Venice baseball hat, and the yeller was one of the stars of that excellent documentary, Jesse Martinez. It was fitting that I would run into him on that day, as it was both the release date on DVD and online for the film, and also the 8th birthday of the Venice Skatepark - cause for much celebration!

This story had to lag a couple days as Martinez is not the easiest cat to get a hold of, and I wanted to talk to him about the State of the Skatepark today at eight years old, and we got to have a good chat about it all just this morning. Now that the movie is available for all to see, everyone will have a better idea about what all went into making the dream of a world class Skatepark in Venice become a reality. It was a years long effort by many, many people, and Made In Venice tells it exactly as it went down. 

The hope with telling this story is that audiences will know how much the park means to the people of Venice, and by sharing the story, garner more support for the people that continue to make it all happen ... especially Jesse Martinez. Though everyone knows Martinez as the Dogtown icon that he is, I'm not sure everyone knows how hard he works every day to maintain the park, and how little he gets in return. He has been there nearly every day of its 8 year existence, usually at about 4 a.m., making sure the Skatepark is clean and safe for everyone to use. He does it because it means the world to him, not because he's paid - because he's not. Martinez goes out of pocket for cleaning supplies, donates his time and labor, and put his own skating career on hold to see that the park is well maintained ... and it truly seems that the City of L.A. just doesn't care.

The city makes a lot of money off of that park, with filming fees, rentals, and tourist dollars, and none of it comes back to the park. Zero of it goes to Martinez and his cleaning crew (friends and skaters that just volunteer), not even for supplies. And it's just not right. There has been nothing but a run-around from the city, and Councilman Mike Bonin. Bonin promised to push through a contract for Martinez to be an official member of City staff to maintain the park ... well, that was three years ago, and nothing has happened. Nada. They won't offer a Skatepark budget of any kind, though Martinez has saved the city an astronomical amount of money by doing the work himself. The contract they would offer was so unfair that everyone urged Martinez not to sign it, and the City replied that it was that or nothing. Martinez thought about walking away, and did so for a couple of weeks, only to return to find the Skatepark in the absolute worst condition of its relatively young life. Which is dangerous for skaters, and bad for everyone. The park is a major tourist attraction, "the most commercialized Skatepark in the history of Skateparks," according to Martinez, and it's high time the City of L.A. recognizes the massive worth of both the park and Martinez.

"It's like they were kids that were bullied, and now they're trying to get back at us," said Martinez about the suits that make these kinds of decisions. Which is about the only thing that makes sense, as anyone who hears about the way Martinez is treated by the City finds it completely outrageous. Including the Pacific Division cops, who routinely stop and thank Martinez for the work he does, and for keeping all of those kids out of trouble while skating. Parents thank him for the same thing. Skaters hold him in the very highest regard, and follow his example of respecting those around them, as well as the park itself. "It's not a Me, it's a We," says Martinez. "It's a community that does this."

A community that Councilman Bonin and his cronies need to also respect, or soon find themselves out of their jobs. We're supposed to be talking about how great a film Made In Venice is, and how much it can help Martinez out (after paying back the investors, especially the mother of its director, Jonathan Penson), as he will see monies from the film returned back to helping maintain the park - but Bonin never even attended a screening. They've sent hundreds of emails to the Mayor of L.A. requesting a little help, without a single one being returned. "Everything changed once Bill Rosendahl died. He was such a Venice local, and such a good man ... everything was great when he was alive," Martinez explained to me. And I'm sure Councilman Rosendahl would be rolling over in his grave if he now knew how his friends at the Skatepark (that he greatly helped with bringing to life) were being dismissed. If you know anything about the history of Venice, you know it's not real wise to become the villian to Dogtown ... just saying. Especially when their backs are against the wall, which Martinez feels they now are. He can come with an army of skaters over 18 to protest all of this, and you can be sure that none of them will be voting to re-elect Bonin (who everyone knows can use all the support he can get these days).

To look at the positive side of things, I asked Martinez about the current generation of Dogtown skaters. "I'm more than proud to call these kids Dogtown boys {and girls}, I couldn't be any happier with them. My main goal was to assure that there would be a third generation {at least} of Venice skaters, and the new age of Venice skaters is out there just DESTROYING that park. Everything I've been working for, there it is! It's WHY I've been doing this for 38 years, why I put my own career on hold, why I've given EVERYTHING to that park ... but the financial hardship is too much, and I've gotta draw the line. I'd love to stay on at the Skatepark for the next 20 years, and then pass the torch to someone younger, but I don't know. The City has completely let me down. I'm a skateboarder, so I might move on ...". And no one could blame him.

Watch Made In Venice and you'll realize how much Martinez has given of his life to this wonderful Skatepark, but he certainly hasn't done it for the money - or the glory. Martinez has carried the weight of all of this around for years, but now says, "I'm beyond proud of how this movie came out. A lot of good has come out of it. I was worried because people take Venice very seriously, and I didn't want to disgrace the neighborhood. And it's a real story, with less tricks and things than your typical skate film, so I wasn't sure how skaters would react, but I've traveled all around the country to screenings, and the reaction has been nothing but good. There's not one bad review. I just wish Jay Adams and Shogo Kubo could have seen it, but their sons are around, so they're still here."

It's a great film, and really provides a wonderful insight about what it means to be from, or live in, or simply love Venice, California. "I hope it inspires kids long after I'm gone to be proud of Venice. Dogtown will never die, it's worldwide. I love Venice, I just wish I could live there." It's a very sad thing (which I totally get and am also dealing with) when someone like Martinez - born, raised, and a true legend of Venice - can no longer afford to live here, especially considering how much of his life he has dedicated to this town, in every way. People trying to just make bank off of this very special place simply don't get it. And never will.

Please support Venice, its Skatepark, and its champion, Martinez by purchasing Made In Venice (and its merch!) to ensure that future generations will indeed be able to proudly call themselves Dogtown skaters.

Made In Venice is available now everywhere.

Made In Venice - In Theaters Now!

The theatrical premiere of the wonderful documentary Made In Venice was held last night at the (newly refurbished and slick) Laemmle in Santa Monica, and it was awesome. The audience was almost entirely Venetian and friends, as evidenced by the hoots and hollers throughout the film. Made In Venice tells the story of the struggle to get the Venice Skatepark built, and the history of modern skateboarding where it was invented.

When the Skatepark finally opened in October of 2009, it was a massive accomplishment, and a huge celebration ... but the struggle to keep it a world class venue continues. The maintenance and upkeep of the Park is handled almost entirely by Dogtown legend, Jesse Martinez, who with his band of friends has kept the park clean every single day since it opened. For free. With no help from the City of Los Angeles, that does nothing but benefit from the tourism this excellent facility brings. It's downright criminal, and now, even worse than I thought.

I'd already seen the film at a cast and crew screening last month, and it's just downright great. The fight to get the Park built is extra moving, and there are laugh out loud moments throughout as you get to know all the people that made this dream come true. There was a Q &A after the film, with the ever-reluctant to be in the spotlight Martinez. You see how hard he works in the film - every day - and then we find out after the film that Martinez could now be arrested for doing all of the hard work that he isn't paid for, because the Venice Skate Foundation has lost their "Right Of Entry" permit, which gives them the legal right to be there. Yes, even though Martinez performs the unbelievably hard work of keeping the Skatepark clean, the City of L.A. continues to give him harder obstacles than any he could ever skateboard on. It's not right.

As it stands now, Martinez is keeping it clean every morning anyway. He's no longer that interested in a job from the City, he just wants his ROE back so he can do his (unpaid) job without the hassle. Councilman Mike Bonin is no Bill Rosendahl when it comes to the Skatepark, as Martinez explained that his calls routinely go unanswered for weeks, if they're returned at all. If it were left up to the City, it would take a month to get a tag removed by the one guy servicing all the parks in all of Los Angeles, and up to a YEAR to get a tile replaced. Martinez and Company are not having that, and as a young lady says to open the film, "There's a lot of places that people don't fight for what they believe in - we don't stand for that here." So, they take matters into their own hands. As usual.

There was a righteous indignation that you could feel from everyone in the audience. Like, this is wrong and what are WE going to do about it?! "Venice has a way of somehow providing," said Martinez when asked what we could do for him. He said he'll continue cleaning the Skatepark for another 8 years or so (!), and then it's time for the kids of the neighborhood to take over. As they should. The City needs to realize that this gem that attracts people from around the world should be handled and kept up by the very people that made it happen, who know what's best for it. Until then, we can donate via the donation button on the Made In Venice movie page. We can purchase merchandise (cool shirts and hats!) of which all proceeds go to Martinez. We can keep talking about it, and demanding better for our incredible Venice Skatepark and the equally incredible people that made it happen, and continue to make it the superhot attraction that it is.

Moderator Dan Levy from Juice Magazine closed the event by saying that we all need to continue to fight for Jesse, for the Right Of Entry, and always, The Skatepark itself. Martinez thanked everyone for their support, and the crowd filed out to attend the after-party at Danny's Deli ("If you don't know where that is, you don't need to go!" - Victor Blue). Please go see this fantastic tribute to Venice and its people while it's in its limited theater release. The Venice Skatepark is a source of great pride in our Community, and Made In Venice lays it all out just exactly why.

The fight continues ... and we have their back. Thank you to ALL involved - always.

*Go fast! It's only at the Laemmle in Santa Monica until August 31st!

"Made In Venice" Premieres In Venice

The long anticipated, years in the making documentary Made In Venice premiered in Venice last Saturday at The Electric Lodge, and was more than worth the wait. It was a screening for the cast and crew, most of whom were in attendance. This wonderful film tells the story of how the dream of a Venice Skatepark came to be a fantastic reality, and all the struggle that went into it.

The movie covers the history of skating in Venice, and how it came to be known as the legendary Dogtown ("This town ain't fit for a dog!"). Though modern skateboarding was pretty much invented here, it took until 2009 for Venice to have its own skatepark, and would never had happened without the tireless work and absolute belief in the project on the behalf of skaters and activists in the community. As the audience filtered in, you saw one cast member after another arrive ... Christian Hosoi, Jeff Ho, Bart Saric (who did the film's animation sequences), Victor Blue, Tonan, Aaron Murray, Masao Miyashiro, Lauren Wiley, Dan Levy and Juice Magazine ... and finally, the true hero of the story, Jesse Martinez.

Martinez introduced the film along with its director, Jonathan Penson, who both told about the years and hurdles it took to make. They also explained that though we do now have this beautiful skatepark, the struggle continues, as the city of Los Angeles relies on Martinez and his crew to maintain and clean the park every day - without any compensation from the city. Unbelievable. But they do it. Every day, seven days a week.

The documentary is so good because the subject matter is beloved by Venice. It's incredibly lump in the throat touching at times, and laugh out loud funny at others. Venice does not lack for characters, and the ones you get to know in Made In Venice are some of our best. As pro skater Tuma Britton says in the film, "We don't do boring. This is Venice." Exactly.

"We were the bad stepsons of Venice, we were raising hell on this beach. If you were considered a Dogtown boy, you had made it," says Martinez in a clip to explain what it all meant to people. We are taken through the history of the rise and fall of both skating and skateparks, including a time when the area was briefly taken over by Rollerbladers. Dark days indeed. "We'd do almost anything to protect Dogtown," says Martinez at one point - and they certainly did.

Spearheaded by a mighty group of skatepark supporters who truly believed that skaters were the heart and soul of Venice, the dream for a world class skatepark was kept alive, and seen through. Ger-I Lewis teamed up with Heidi Lemmon (of Skatepark Association USA), and along with the tireless help of our late Councilman Bill Rosendahl (who found funds from an old oil fund!), the spirited group finally won approval for a skatepark. It was a unanimous decision from the Coastal Commission, after a touching speech by Martinez who spoke to the fact that skating had changed lives for the much better. And then it took four more years of redtape.

Construction finally began on the park on December 31, 2008 and the official opening was on October 3, 2009 - a triumphant and emotional highpoint of the film. "We did it! And I'm not too old to use it!" - Ger - I Lewis says, with obvious joy across his face. The opening day scenes are so happy and exciting ... but the work didn't/doesn't stop there.

Martinez is out there at the skatepark every morning, pre-dawn, making sure it's clean and safe to skate. This means hand scrubbing off the graffiti, cleaning up after the homeless and partiers that wreak havoc overnight, and generally 100% taking care of the park's maintenance on their own. For free. Often out of their own pockets. This clearly isn't right, and one of the hopes of the film is not only to showcase the park that more pro skaters come out of than any other in the world, but also to show its value to the City of L.A. and get these tireless workers some sorely needed compensation, although money is very obviously not what drives Martinez and his volunteer crew.

"Money you won't be remembered for, but to be a Dogtown boy {or girl}, you'll be remembered forever. This skatepark is the legacy I'll leave behind one day for my sons," says Martinez, and it's true. Both the film and the audience were filled with kids and skaters of the up and coming generations who will continue to benefit from all of the hard work and history of the Venice legends who gave them what they have today. And the future is bright.

Made In Venice closes with a soundbite from the late skate legend and friend, Jay Adams, who says, "You know how some people say, 'Oh, I love it, I'd do it for free'. Well, Jesse IS doing it for free. Why don't some of you guys start paying him?" Yes. WHY don't we? In typical Martinez fashion, he was nowhere to be found when the hoots, hollers, whistles, and "Thank you, Jesse!'s" rang out over the closing credits. I found him outside after the film, far from the crowd, and visibly uncomfortable with the attention and praise. So much so that he'll probably never even see the film, but the important thing is that now everyone else can see it and know what a true hero he is to our community. A true hero Made In Venice.

Made in Venice will debut in theaters August 25, 2016. It's a must see for anyone who knows and loves Venice.

*Merch proceeds from the film will go towards the upkeep of the Skatepark. Get yours!