Showing posts with label Zelda's Corner. Show all posts
Showing posts with label Zelda's Corner. Show all posts

Wednesday, June 17, 2015

The Wee Chippy - Revolutionary Fish And Chips For Venice

My colleagues and I were looking for fish and chips for lunch last month, and during our online search for a good spot, someone asked me about The Wee Chippy, knowing that I was in Venice. Well, I didn't know, I'd never heard of it. But I had to know. Now I know.

Joe Gorrie is a Scotsman, living between Venice and New York for the last fourteen years. He had been working in television, grew tired of that, and was about to move back to New York for good, when on a run to the beach, he decided that he had to do something that was "very Venice, something nuts" before he left.  When thinking about what that might be, he thought, "I'm from Scotland, I can do anything with potatoes, what about chips?" Fries. Whenever Gorrie was asked to bring something to a party, he was only ever asked to make his chips. So chips it would be.



The day before Gorrie was packing up to leave New York, he chanced upon a store in his neighborhood that had just opened. Inside were rows and rows of jars of flavored salts. Flavored salts! Now Gorrie knew that he had the thing that would set his chips apart. They would be flavored themselves vs. having to dip them in stuff ... which you could also do! Multi-flavors! It was on.

The Wee Chippy opened for business in March of 2013 in their little half-door space on Westminster, right off the Boardwalk. With no culinary background, no advertising, and only word of mouth, within two months of being open, The Wee Chippy was voted "Best Of Venice" in the LA Weekly. Gorrie also proudly dropped that they have more five star reviews on Yelp than Gjelina does, which is nothing to sniff at.

The chips are getting so much buzz because they truly are delicious. Everything is fresh, they don't pre-make anything. Each batch is made to order, and there's twelve different flavors to try. Everything from black truffle and garlic rosemary to jalapeno-ginger and Gorrie's favorite, sweet toasted onion. Then there are the dipping sauces (like the divine truffle mayo), combining for a flavor explosion every time. "It's never been about money, I wanted to do something for the neighborhood ... you get a bag of chips at the seaside and go for a walk ... Heaven."



Once the Chippy's reputation was built in the first year, Gorrie decided he needed to add a protein so it could be a full meal. The obvious choice was fish, so once Gorrie found the finest purveyor of Atlantic cod that he could, it was on. They started serving fish and chips last July, and there's been lines in front ever since. Speaking of lines, Gorrie said every day around 4:30 pm, there is a line that stretches almost all the way to the Skatepark, full of starving skaters ravenous after their sessions. "The skateboard kids have kept me in business. It melts my fucking heart, it really does." Those skate kids are loyal too, appreciating the Venice Locals discount Gorrie hooks them up with (and there might be an occasional 4:20 deal too), even wearing Wee Chippy shirts in contests. "We take care of each other majorly ... they really did save the shop," Gorrie added, gratefully. I love it.

There's something about fish and chips at the beach that is just the best. "I want to bring fish and chips into the 21st Century," explained Gorrie. "I want to do old school fish and chips with a modern spin, with different flavors for every nation. I want to introduce people to new flavors via the most universal food people can share." This new take on it (being perfectly executed by Gorrie's chef from New York, Victor Martinez) has attracted a lot of attention from top chefs all over town wanting to collaborate, and now Gorrie's fellow Scotsman, renowned chef Grant McPherson is in talks to open Wee Chippy locations in Las Vegas ... and it all started here, just off the Boardwalk.



In addition to Vegas locations, Gorrie is dreaming up more ways to bring flavors to the people: a line of potato chips, condiments, sodas, and even a partnership with a chocolatier are all in the works. Oh, speaking of the sodas ... the Wee Chippy label root beer is one of the best I've ever had. It was so refreshing and old fashioned and yum with my fish and chips that I'd like another right now, please. Catering, an app to have chips delivered to you on the sand on the beach (!) ... Gorrie is full of ideas for the Chippy. You may also soon be hearing about rooftop fish frys at the Sunset Suites hotel nearby. Fun.

"Venice locals have made this the place that it is (hence the discount)," Gorrie reiterated. When he put a bench out front for people to sit and enjoy his wares upon, the Police told him he'd have to move it or get a fine. He refused and it remains. This bench is a meeting place. People come in the morning with their dogs and kids, have their coffee ... other people bring their own chairs. It's a place for people to congregate with their neighbors, and build community. Banning tables, chairs, benches and even trash cans (Yes! Gorrie was told he couldn't have a trash can in front! Seriously, people have to stand and eat and walk until they find a trash can. Nice red tape, City Of L.A. Another vote for Venice Cityhood.) hinders that. Cops have been called for a classical guitarist (Vinny!) playing out front. He couldn't play there, but he could play 25 feet away on the grass. Ridiculous. Let's work on that, Venice. Anyway - people have made friends with each other just from meeting at the Wee Chippy, and that's a beautiful thing.

Gorrie and his sweet rescue dog, Theo stick pretty close, getting their sandwiches at Zelda's and smoothies at The Fruit Gallery, but they do love to stroll over to Abbot's Habit to get that bagel. Other than that, you can usually find them in their quaint corner of Venice (that really should be a true food court, with tables and chairs and live music and fun. Come on already.), keeping an eye on the Chippy.


"I CHOSE to do The Wee Chippy here in Venice. There was just something about it. There is so much world class untapped talent just walking by every day here...This is an AMAZING community. Everyone here has my back, the loyalty is beyond," said Gorrie with true sincerity. "I don't even want to go back to New York. I don't want to go anywhere else - gospel truth - I only go as far as the pier. I eat, breathe, work and sleep here, and I love it." I totally get it.

As I finished my absolutely delicious lunch, Gorrie said, "I just want to do good quality food that everyone can afford, and give back to Venice what it's given me." The tag line for The Wee Chippy is "Revolutionary Fish and Chips", and in today's Venice climate, that statement is about as revolutionary - and appreciated - as can be. Viva La Wee Chippy!


The Wee Chippy is open every day, 12-7.
1301 Ocean Front Walk #9
(the ordering window is on Westminster)
#310.450.0077
www.weechippy.com


















Wednesday, March 28, 2012

Zelda's Corner of Venice

I've been going to Zelda's Corner in Venice since the turn of the century (Old school!). They opened in 1999, and have been catering to Venice sandwich enthusiasts ever since from their delightful location on the corner of Speedway and Westminster.


It didn't take me too long to figure out that the owners, Laura Lee and Paul Svobodny ("It means 'Freedom' in Czech, and that's why I love Venice"), were also from Minnesota. There were some tell-tale signs, like the scores for the Minnesota Twins being posted on their bulletin board, but the real hint was their scrumptious mini donuts. Exactly like I grew up having at the Minnesota State Fair. Being a pretty regular customer, I soon introduced myself and found this darling couple did indeed hail from my same part of the world (MPLS!!), but it wasn't until now that I learned their whole story, and how they came to be such a treasure of Venice.

Though both Laura and Paul are from Minneapolis, they met in Chicago at a party on Christmas Eve. Laura was an actress and Paul had gone to law school and was then working in real estate. Laura got her SAG card, and soon found herself couch surfing in Los Angeles. Paul followed her a year later, and they settled in the Marina. That didn't last long, as they knew Venice was where they wanted to be, and they bought a place on Clubhouse in Venice.

When Laura first came to the Boardwalk, she immediately thought, "This reminds me of the Minnesota State Fair ... except way more diverse." Well, you can't have the Fair without Tom Thumb Mini Donuts. Between Laura's running around for acting, and Paul's commuting to his real estate job, they soon both realized they wanted to walk to work, and they didn't really want to leave Venice most days. The donut dream persisted, but a health department thing ruled out a cart, so the idea was on the back burner (fryer). Until the day Paul was out for a walk and saw a space open on Westminster (where Lidia's Pupusas is now). Laura called up Tom Thumb Donuts, found out you could purchase the same machines as the State Fair, and they were soon open for business, frying up a ton of donuts for the masses on the Boardwalk.

Their love for Venice grew, and so did their business. Paul and Laura would walk their dog, a Scottie named Zelda (after Zelda Fitzgerald, "She was crazy and half of Venice is crazy, so it was perfect" - Paul), down Speedway, and she would always stop in front of where their shop now is and refuse to move, until they dragged her away. The space in the cool old building became available, and Zelda's Corner was born. As Paul says, "We like a Village lifestyle. We wanted to do something WE like, so we don't have to get in the car to go get it" ... about as Venice-centric of a business plan as you can get. Paul comes from a farming family of 14 kids, so he knew about making a whole bunch of sandwiches ... so that is what they decided to focus on, along with those ridiculously delicious hot little donuts.


"We want to make sandwiches for people we like that they will enjoy", says Laura, and that's exactly what goes on every day except Wednesday, when they are closed to give themselves a mid-week break. Almost all their customers are regulars, who know that Paul is the sandwich stickler. It drives him nuts when people want to amend their special sandwiches ("A Cuban sandwich without pickles?! - I'm guilty and apologized to him), so he is most often found in the back of the place, making the sandwiches, and not mixing it up with the customers as much. Thus Laura "is the personality of the place", and both of them say that having their spot be a community center is the absolute joy that they get out of it. Sadly, Zelda the Scottie is no longer with us, but Ziggy the Scottie keeps it all real.

Paul is a jazz and blues fiend, so there is always good music playing and posters around from those genres. The front door is adorned with postcards from around the world that their loyal customers have sent them, perhaps missing their favorite sandwich when away from their corner. It's a close-knit corner too, as all the businesses in that little dead-end where Westminster meets the beach are friendly and look out for each other. They like to call it "Eat Street" since there are so many good dining options right there, from Zelda's to the Fruit Gallery and Groundworks on their side, and Sushi, Pizza, Tacos, Indian, and Sushi on the other.


Laura told a great story about how the cops like to ticket there if you're unloading your restaurant stuff from your cars, and one day she got ticketed as she was hauling sodas into Zelda's. She kind of lost it as it was just one of those days, and soon Courtney (who now sells gems on the Boardwalk, but at the time worked at the coffee shop) got all the people around to chant, "Stop wasting time, Start fighting crime!!" in what now stands as one of their favorite Venice moments. That part of Westminster is a great snapshot of Venice as a whole, as many of the business owners are immigrants, and the whole atmosphere is as multi-ethnic as it gets. They see the neighborhood kids grow up, they dine at each others' homes, they bring one another back gifts from travels, and the people have mostly stayed the same down there over the years.

Laura and Paul don't much like to go East of Lincoln, so they stick to Venice spots when they're off duty. They're big on Hinano's, La Cabana, Wurstkuche (it's the VENICE side of Lincoln, so it's ok), James Beach and The Fruit Gallery. Solid choices all. They think the Boardwalk is seeing more musicians and artists these days, since it's not all just vendors of downtown junk anymore. As far as the gentrification debate/reality, Laura says, "I think it's always going to be Venice". From her lips to God's ears, for sure, but I'd have to agree. Especially when you get people like Laura and Paul who love it here as much as they do, and strive to preserve and celebrate all the things we hold dear about it.


It's clear when you go in how very local a place it is. If you can't stroll down there, they'll deliver to you - via bicycle. I love to get the "Vermonster", the sandwich that I sometimes dream about (Turkey, Bacon, Vermont Cheddar, Granny Smith Apples - hold the Maple Mustard - Sorry, Svobodny!). The other day when I was in there, the nice guy working offered me a couple mini donuts as a snack while I waited for my sandwich to be pressed. I, of course, accepted his kind offer, and smiled to myself as I munched, that we have a little gem like this in our midst, and that the owners are both from where I'm from and now share the same big spot in our hearts for Venice. Home is where the heart is, after all, and there is a whole lotta heart in Zelda's Corner.

You too can be a regular at:

Zelda's Corner
9 Westminster
Venice
9:30-5:00 every day but Wednesday
310.314.6458 for takeout or delivery

Fastest, easiest ordering is via their Facebook page, under Zelda's Corner!