Friday, May 18, 2012

Moods of Norway Celebrates Norwegian National Day - L.A. Style!

Norway celebrates its National Day (Syttende Mai) on May 17th, and for the third year in a row I got to throw down with the Norwegians of the super duper clothing brand, Moods of Norway.

They are the best people ever, and really know how to throw a party. Judging from the line outside, the word is spreading that Norwegians are the jam.

The place was packed with real blondes, and a lot of scenester people that had never heard of Syttende Mai before. And that's ok ... One Love!

Moods of Norway founder and owner, Stefan Dahlkvist, was the host of the evening, and was having as good a time as anyone there. He told me they're about to open their summer ski resort in Norway, and that is HIGH on my list of must life experiences. Ja.

This was a very L.A. Norwegian experience, from the long line out front, red carpet deal, the Moods blue limo parked out front, the sparkly gold tractor (MON's logo), some iffy plastic surgery, and everyone taking phone pictures.

But the warmth of the store's wooden walls, and homespun photos and embroidery placed around cozied it right up, in spite of the pressure to be a scene.

Moods served up the usual champagne and waffles they're know for, but for the night party they had a Border Grill truck set up in the back, and Viking Fjord vodka drinks ("Grandma's Disco Fuel" - on the very day that Donna Summer died - RIP) getting the crowd all loosened up.

This was most evident in the area reserved for the Viking Photo booth. Folks of all ethnic backgrounds were transformed into ferocious Vikings via horned helmets, beards, Thor hammers, shields and Glogg mugs. Everyone had the Viking spirit, for sure, some (I'm talking to you, rosy-cheeked ass grabber) more than others.

Moods of Norway suits were well represented on the gentlemen in attendance,

And the ladies were mostly fancy, though one woman wore her traditional bunad costume, and I was jealous.

Norwegians are very friendly, and seem to get a kick out of my trying to speak my few bits of the language that I retained from college in Minnesota. They also get a kick out of the fact that most Norwegians they meet ARE from Minnesota. Similar climates, I guess.

One woman I met (Anna, I think - Viking Fjord fog) and I got to chatting and her son is going to college in Minnesota near where I went. We were talking about our various traditions and foods and stuff, and she told me that it's mandatory in her family that she make Norwegian meatballs each Christmas. I said, "How are Norwegian meatballs different from Swedish meatballs?" She smiled at me and very confidently said, "They're MUCH bigger."

We laughed and looked around at all the happy people ("Happy clothes for Happy People"), proud of our heritage, and also happy to be exactly where we were.


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